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Strong films like "Da Vinci Code" and "Superman Returns" help Hollywood rebound from slump

from cinemablend.com:

JULY 4, 2006

2006 box office receipts are marginally ahead of where they were at the same time last year. Total yearly revenues sit at $4.6 billion, 5% higher than they were in 2005. Superman Returns’ $84 million in five days was a help. Of course when you factor in still rising ticket prices (because the best way to get audiences back is to charge them more of course), attendance is only up by 1.7%.

Still after last year’s movie going nose dive, any rebound is probably a good one. What’s disheartening for moviegoers though, is that Hollywood learned almost nothing from last year’s bad attendance numbers. They’ve raised ticket prices, they’re still burying original scripts in favor of remakes, sequels, and re-imaginations of already done ideas. I suppose there have been halfhearted efforts from some theater owners to curb the bad behavior of audiences and improve the overall movie experience, but then they ought to give me gold plated seating accommodations if I’m paying $10 or $11 a ticket.

Now that things seem to be on the upswing, any possibility of Hollywood changing their ways seems slim. Instead, they’ll probably attribute their marginal rebound new efforts to curb piracy (which by the way don’t work). Or maybe they’ll point to their new policy of barring critics from screening bad movies in order to fool audiences into seeing more crap. That last one might actually be working.

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