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A good movie trailer can sell an awful movie

from blogs.smh.com.au:

JULY 5, 2006

While there are plenty of trailers that get the juices flowing about new movies, there are also those that cheat fans. They include ...

* The trailer that's better than the movie

Oliver Stone's Alexander looked promising from the trailer. Even Battlefield Earth looked half decent. The obvious lesson: a good trailer does not necessarily mean a good movie.

Impressive visuals and the odd strong line of dialogue can cover for a shambolic story.

* The trailer that's really for a different movie

King Arthur seemed like a Pirates of the Caribbean style romp in a trailer that had Lancelot looking across at the murderous Saxons as he prepares for battle.

"There's a large number of lonely men out there," he says to the young Guinevere. "Don't worry," she answers coolly. "I won't let them touch you."

In the movie, Guinevere actually says "I won't let them rape you", which more accurately reflects the bloodthirsty movie that director Antoine Fuqua delivered.

* The trailer with a great gag that isn't in the movie

The trailer for Miss Congeniality famously had an exchange in which Sandra Bullock's father says: "Honey, are you a lesbian?". She replies, "Dad, I wish!" Those lines weren't in the movie.

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